Lower CPMs, Higher ROI. See why Brands are Shifting Strategy and Invest Smarter on TikTok. Boost your business profitability with TikTok Ads Manager. May 5, 2025 · If you’re looking to boost your following on TikTok this year, participating in viralchallenges is one of the most effective strategies. Here are 17 TikTokchallenges that are poised to capture attention and help you grow your audience. 'Suspect' running challengeRoast your friend or family member while they pretend to flee a crime in the playful ‘Suspect running’ challenge. This comedic trend features people taking turns narrating a humorous, third-person police-style description of their habits while the other runs away suspiciously. To really nail it, start each sentence with ‘Suspect does X.’ It’s often posted by couples, and it’s light-hearted but can get quickly out of hand. To participate, make sure you take part with someone who can have a chu...'APT' dance challengeWhat do you get when ROSÉof K-pop group BLACKPINK links up with Bruno Mars for the lead single off her debut album? A trending TikTok dance, of course. The catchy throwback anthem about a classic Korean drinking game will get stuck in your head immediately. Expand your clapping along into a full choreographed routine just by following along with the dance tutorial then record your version. Bonus points if you mimic ROSÉ and Bruno’s head-nodding style from the ‘APT’ music video.'That's my life' trending soundSpeaking of trending pop songs, Gracie Abrams has her own viral anthem. The folk-pop starlet’s single ‘That’s So True’ is lighting up streaming charts and TikTok feeds. A sped-up cut of the ‘That’s my life’ bridge from the song is being adopted as a soundtrack for vlog style highlights.
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